Radio Ekspres mobile portal
4.12.2009
The attractive mobile environment and the availability of mobile phones wherever and whenever offer a great opportunity to reach the media even where it was not possible to reach it before. On Radio Ekspress are well aware of it, so they decided to offer to their audience listening to their radio program on the mobile portal m.radioekspres.si in the beginning of the 2010.
The users of the mobile portal can participate in attractive prize initiatives, send various comments to radio moderators, rate the music playing on Radio Ekspres and besides they can upload Radio Ekspres new music charts every week.
CATEGORIES
PRIZES: presents prize competitions on Radio Ekspres. Sending a key word and submitting SMS club users can participate in the lot for movie and concert tickets. Users who will invite to play their friends will have more possibility to be drawn on. The roles and conditions of participation and the SMS return messages prices are published.
RADIO: the radio Ekspres program offers, besides good music, a lot of fun and other important information like the latest news, weather and road conditions and police radar speed control. On the mobile portal you can find information about the available Radio Ekspres frequencies, the radio moderators’ presentations, radio program and promotion.
CHART: User can vote one of the 10 selected songs. The selected song can be bought as a melody for a mobile phone. First bough melody it is free.
MARKETING: The Radio Ekspres presentation and a price list are also available on the mobile portal. Radio Ekspres marketing team contacts are added.
Mobile marketing
Mobile advertising in the m.radioekspres.si ecosystem includes one of most effective forms of advertising today. Its key is a natural central position of the mobile phone and the personal contact with an individual. The information about the usage and user's habits are the key value for advertisers and advertising campaigns. Kitio mobile here also offers the turnkey services that enable an immediate appearance on the market and inflow of income.
Integration with commercial servises
The introduced strategy also includes the effective solutions of monetizing the digital media on the web and the mobile phones. As a biggest provider of mobile contents in Adriatic region Kitio mobile with its overall contents catalogue automatically completes the media contents and so creates a wide pay services environment.
