Newspaper Delo

3.12.2009

The orientation of Delo newspaper follows big world publishers and includes mobile media as an efficient media channel which allows to readers to follow the latest news practically everywhere. The m.delo.si is settled on a MCCA platform which allows an optimal distribution of all of the standard web contents and videos to all mobile phones that support that function.

Goals

• expansion of news distribution on a mobile channel,
• Personal and interactive contact with readers,
• Added value to the press through the multimedia contents,
• Integration of the mobile and web portal,
• Integration of the web and mobile community,
• New incomes from mobile contents and
• New incomes from mobile marketing.

Solution

The m.delo.si mobile portal follows completely the structure of web portal and is completely synchronized, so it offers a maximum up-to-date and it minimizes the costs of editing. The m.delo.si portals particularity are “SMS ALARM” news and advanced solutions as following the selected categories, for example Slovenia, World or Sports, through the RSS protocol. To create the personal contact with readers Kitio mobile in Delo developed the most advanced editorial supported RSS system which allows the users to follow the hottest topics in their country and abroad.

Integration with press and web

The press, web and mobile integration is one of the most important parts of the project. The mobile portal is communicated in the press through the graphic symbols and QR codes which allow a quick access using the short SMS key words or simply by taking a picture of 2D code with a mobile’s camera. 2D codes has an inside record that the most of the newest mobiles can transform into a web connection. In this way the contents like video tapes and other multimedia elements that the classic media as press does not allow, are just a click away from user. Such an approach is not new but it is becoming more and more used by European media.

Integration with commercial services

The introduced strategy also includes the effective solutions of monetizing the digital media on the web and the mobile phones. As a biggest provider of mobile contents in Adriatic region Kitio mobile with its overall contents catalogue automatically completes the media contents and so creates a wide pay services environment.

Mobile marketing

Mobile advertising in the m.delo.si ecosystem includes one of most effective forms of advertising today. Its key is a natural central position of the mobile phone and the personal contact with an individual. The information about the usage and user's habits are the key value for advertisers and advertising campaigns. Kitio here also offers the turnkey services that enable an immediate appearance on the market and inflow of income.