Bluetooth

Bluetooth Wall and Bluetooth Eye are effective communication methods used for the seamless submission of promotional information or launching complex multimedia advertising campaigns.

The mobile phone is an ideal advertising medium for submitting promotional messages using Bluetooth technology – Bluetooth Wall and Bluetooth Eye.

Bluetooth Wall

technology enables you to communicate with consumers without SMS text messaging and without using costly operators’ networks. All you need to do is attract a user (via flyers, Jumbos, promoters, etc.) to activate the Bluetooth connection on his mobile device, and he instantly receives a message from the Bluetooth Wall transmitter. In the next step the user downloads and stores content by simply clicking on it. In this way you can send simple text messages, mobile portal links, videos, melodies or various combinations.

Bluetooth Eye

is used mainly for initiating various SMS advertising campaigns via short number. The main advantage is that the consumer doesn’t need to connect to an operator’s network, which means there is no unnecessary cost of data transfer. The user simply sends a text message by short number and receives a direct reply from the Bluetooth Eye with a quick link to the mobile portal or any other content type. Bluetooth is the evolution and upgrade of existing consumer communication channels (printed media, flyers, internet, SMS, MMS, etc.).

Innovative and cost-effective campaigns

Bluetooth transmitters work perfectly in combination with a well planned and prepared media campaign. Placing Bluetooth at the most frequent location, together with a user friendly interface, lets your customers seamlessly access selected information (without SPAM) and additional software for their handsets. A Bluetooth transmitter can be used as an info point in shopping malls, cinema centres, airports, bus stations, restaurants, clubs, tourist points, various events, etc...

Reduce cost and time of campaigns

Bluetooth communication runs on wireless technology without needing to connect to an operator’s network. In comparison, the wireless network is much faster than a standard mobile network and avoids costly data transfers for the end user.

Installed directly on customers’ mobile devices, ‘micro’ portals don’t need an internet access point to explore. This means portals are accessible anytime and anywhere. This also means that no costly data transfer is charged to the end user, while enabling advertisers to send their customers’ promotional information via their wireless connection. Based on MCCA technology developed in-house our White label solutions help you reduce development and testing costs while allowing the shortest possible time to implement your idea in real-time. Cutting edge technology provides you with the ability to transform and submit content of all types> text messages, pictures, audio/video content and video streaming (Real, MPEG-4, 3GPP, MP3...).

Bluetooth transmitters’ advantages

sending on-demand selected information
ability to place Bluetooth transmitter in desired location
no SPAM messages
works without operators’ networks and internet access
no additional software needed
precise statistics and campaign results measuring

Technical characteristics

manages up to 21 active Bluetooth connections at the same time
connectivity up to 100 m
works on 750 different mobile handsets
2 GB preinstalled memory capacity with upgrade option to 8 GB or 20 GB

Bluetooth case – Volkswagen EOS

Introducing the new Volkswagen EOS at an international airport in Spain using 20 Bluetooth Wall transmitters (Jumbo posters) proved to be excellent decision. The purpose of the campaign was to present improvements and novelties in the high-middle class car range.

Connected Bluetooth users received a Java application featuring the technical characteristics of the EOS, prices per different model and a free Java game. Using the position search feature embedded in application, users could also reserve test ride at their nearest Volkswagen dealer.

As a result of the Bluetooth campaign, 24,000 successful transfers of multimedia content were recorded in just one week.