SMS marketing
Nowadays, the scope of SMS messages exceeds that of the most important TV shows, radio and the world wide web. Millions of SMS messages, exchanged by mobile phone users every day, represent the most powerful marketing weapon in existence.
The MCCA platform environment enables the user to create a variety of popular interactive SMS contests as well as a safe and reliable way of transferring information via the SMS Postman. Sponsored SMS messages and WAP-PUSH messages can turn your 160 characters into a real multimedia show.
Provide a challenge for the consumers with interactive SMS contests
Challenge and motivate your buyers. Using various modules, the MCCA application offers unlimited options for SMS communication with your clients, such as prize winning questions, quizzes, polls, questionnaires, mobile coupons, evaluations etc. Creativity is no obstacle, you can come up with any type of communication you like. Flexibility of the modules is expanded by an array of settings, which can be adjusted to even the greatest of demands with only a couple of clicks. Turn your communication into the most powerful selling weapon.
Set up a dialogue and ensure a long-term capital
Continuous individual communication with your clients and users is the most valuable asset of every trademark. News, information, notifications, advertisements and the like can lie on the user's hand at any time of the day. The MCCA environment offers safe and reliable communication with the largest bases as well as demographically targeted communication with narrowly oriented groups. Set the time, choose your personal characteristics or geographic location and your message is to be delivered with 100% certainty.
Expand 160 txt characters into an authentic multimedia show
According to eMarketer, SMS messages advertising will be responsible for 80% of incomes by 2010; in spite of the mobile phones becoming increasingly smarter, SMS messages remain the core of mobile communication. MCCA environment SMS system allows not only the sending of classic SMS messages but also the sending of extended messages, which can include links to mobile web pages, portals or a direct transfer of multimedia contents to the user's mobile phone. An SMS advertisement can thus be transformed into a popular sponsored mobile tune, video clip or anything similar.
Analyse, control and remain informed about the results in real time
The MCCA system smartly collects all data on individuals, successfully delivered messages, time of delivery, visits of mobile web pages or transfers of multimedia contents. A graphic presentation of the required data enables a clear and accurate revision of the results and its export in the standard xls format for further handling in any of the analytical programs. Compared to the Internet, the reliability level of the gathered data is infinitely higher as every mobile number is held by an actual person.
MCCA platform system modules
- SMS contests with a number of popular pre-made modules (prize winning questions and games, quizzes, polls, questionnaires...) managing system
- SMS/WAP-PUSH message sending system
- Mobile page and portal with a dynamic tree structure editing system
- Content and DRM protection editing system
- Multimedia and Java content distribution platform
Technological characteristics of the MCCA platform
- Supporting a vast array of contents (video, video streaming, mp3, swf, animations, java games and programs)
- Automatic adjustment to more than 2000 telephone types
- Obtaining statistical data in graphic form in real time and exporting them to (.xls)
- Uncomplicated XML communication with other systems
- Supporting several user accounts
- Charging system supported by all operators
- Data safety comparable to bank services safety level by using the SSI Certificate
- Central archive and data copies in a protected environment
- High system reliability according to compared data
