Entertainment services
Since the day of their first appearance, mobile phones have outgrown its primary functionality. Nowadays they are no longer simply a tool for telephoning and sending short text messages but can also be used for serious business communication, videoconferences and doing business on travels, as they are equipped with a diverse selection of tools. Since relaxation is also one of the key elements needed for a successful business, modern mobile phones provide that as well. Built-in sound file players and radio receivers are no longer a prestigious rarity in mobile phones – what is more, they are now almost a rule – whereas built-in cameras, multimedia messages and games are already a part of the daily use of the phone. To prevent the phone from being boring, the visual side of the experience is enhanced by /the option to change wallpaper and by adding pictures and animations to saved contacts. Contents suited for use on mobile phones can be acquired from mobile portals that are present also in Slovenia.
Following the trend of the daily increasing popularity of mobile contents and games, KITIO MOBILE company has on offer a range of new mobile portals, which satisfy a vast array of needs and interests and are suited for users of all ages.
BOX
A mobile music station that brings the first-class spectacle of world studios and star runways directly into the hands of individuals.
Box is a mobile portal with music content, intended for all young people and the young at heart.
The portal offers news from the music world, video clips, gossip, charts, etc.
Different music styles are available: pop, rock, rap, dance, evergreen, turbofolk, and Slovenian and Croatian music. The content is created in cooperation with reputable Slovenian and foreign record labels. Portal users can access news at all times, receive the latest updates, download songs from the portal in different formats (polyphonic melodies, realtones and MP3s), as well as view paparazzi videos and mobile background images.
The users are mainly young people in the age group of 14-35 years with an equal representation of both sexes; recently, a growing number of older users has also been evident. They are open, willing to accept novelties and quicker to interact. Generally, they are quite well-off and find appearance and conduct very important. Their motto is 'Express yourself!'.
CRAZY
The ultimate media channel for all mobile geeks includes the world's biggest film and animation production studios and animated characters.
A rich collection of java games, funny characters, stories, jokes, animations and video clips is available to older teenagers and everyone young at heart and open to having a good time. On the portal, users can choose between mobile phone backgrounds, animations, entertaining ringtones, java games, themes and clocks, which are becoming a big hit. The portal content is created in cooperation with reputable mobile content providers and Slovenian authors. A rich selection of prestige java games from the hands of ElectronicArts, iPlay, Global Fun, Mobivention and others is most certainly among the more popular content on the portal. Real life funny videos are also available on the portal. Users can download all content to their phones.
Key users are primarily young males (60%) aged 14 – 25 years, while the circle of consumers aged 14 – 60 years is spreading with an increasingly wide offer of more serious applications and exclusive entertaining own production calls. All users have an active life style, are quite well-off and are strongly interested in technical novelties.
KITIO
A dream world for the young includes animated characters from the best-known movie hits, world pop music and mobile fashion accessories of the new generation.
Female users have access to cute java games, backgrounds, animations, video clips, ringtones, clocks and themes suitable for everyone who would like to spice up their phone with cute and entertaining content.
The portal also offers carefully selected jokes with funny illustrations by well-known Slovenian authors and entertaining tones selected as suitable for ringing or received message notifications. The tones are divided into two groups: "crazy", targeted at teenagers, and "cute", targeted primarily at youth and girls.
The service is intended for youth, primarily girls (80%) aged 14 - 20 years. The wider group of up to 35 years also includes older girls and women who love colourful and cute things.
This group is also characterised by an above-average interest in novelties and the 'Express yourself' motto.
iSPACE
The social network combines the best of three worlds: the online, mobile and real world, and is opening a new marketing dimension through direct activities at our biggest events.
Social networks offer unexamined opportunities for advertising and other promotion activities, characterised by a high response rate and the possibility of targeted personal communication. Moreover, iSPACE opened its doors online this year for the first time and so far remains the only online and mobile network in Slovenia.
The concept of mobility is of great significance, as it enables here-and-now communication with the group, and in that respect differs from related online communities, which are fully dependent on random visits. The second essential characteristic is a strong integration in the social scene at the biggest domestic events, where virtuality intertwines with reality. Advertising within the iSPACE platform thus offers all three worlds in one package.
The users are aged 16 – 25 years with an equal representation of both sexes, while a wider group of users is aged 14 – 50 years. They are dynamic, sociable and believe that their behaviour and attitude in the society is one of the most important elements in life. They are also interested in novelties and technical products.
